Currently, the educational process must integrate new tools, to keep pace with technological progress. Our paper aims to investigate the extent to which the preferences of medical students for the autonomous use of multimedia resources in the learning process are correlated with their opinions towards the Internet and the intensity of using it in their daily activities. Methods: We investigated 395 medical students from 4 medical universities in Romania, 75.9% females, and 88.8% in the 1st and 2nd years of study. Students were asked to express on Likert-scales their agreement with a list of statements about Internet services, as well as whether they like learning using multimedia tools and how intensively they use Internet services. Results: The students agree to a medium to large extent with the favorable statements about Internet services but are also aware of the negative influences that indiscriminate use of such technology can have. The intensity of Internet usage is high, although not exaggerated. With small exceptions, the students who enjoy using multimedia resources during the learning process have also favorable opinions about Internet services, and use them constantly, mainly for information and instant messaging on social networks.
Blockchain is the technology that allows people to make transactions without intermediaries. Bitcoin was the first cryptocurrency launched. Cryptocurrencies are digital tokens that can be used for transactions. They use cryptography to establish their authenticity and are not linked to a central authority. Blockchain has many advantages for the healthcare industry and can be used in various fields such as: implementation and improvement of electronic patient records, in clinical trials, neuroscience, pharmaceutical industry and research. Its security can help to improve the confidentiality of patient data and can also help secure the supply chain of medicines. The security and transparency of the blockchain will play a crucial role in the medical industry. This will allow companies to register their products and conduct secure transactions. QR codes can also be placed on the back of medicine containers to help customers identify the authenticity of the products they purchase. The exchange of health information through the blockchain will also have various challenges, such as maintaining the confidentiality of patient data. At the same time, due to the different regulations in different countries, it can be difficult to establish an efficient and secure exchange. Unlike other cryptocurrencies, blockchains are usually immutable, which means that the data added in the chain will always remain. This eliminates the risk of data loss.
Family Medicine has always been regarded as an interdisciplinary specialty, but lately, in most Eastern-European countries, such as Romania, it has been supported by many laws and regulations. The outcome of this prolific background has brought both advantages and disadvantages. Some advantages relate to a sustainable structure, and, at the same time, Family Medicine has been recognized as being the gate-keeper in almost any health care system. Further, due to the privatization of most family practice offices, in Romania, appeared a modern organizational approach, in the shape of a consortium of family physician practices. Some family physicians consider providing their services in a private office as a benefit, but for others the freedom and autonomy to become responsible of their own practice is considered to be a drawback because, apart from the clinical activity, many family physicians have to deal with managerial and marketing issues. In Romania, a consortium of family practice offices has to overcome a very competitive environment and some Marketing specific trends. The aim of this paper is to investigate the usefulness of marketing strategies in the Romanian family physician practice.
Social Marketing offers new insight into the design of health care programs that focus on the comprehensive vision of understanding the target audience. As there have been several confusions between the Health Care Social Marketing and education or preventive health care programs, the characteristics refer to the social good and behavior change on voluntary grounds. This paper aimed to elaborate some guidelines for Health Care Social Marketing campaigns to increase the chances of success and trigger the expected behavioral change in the target audience. To ensure the successful implementation of a Social Marketing campaign in health care, a plan that describes the necessary steps to respond in terms of efficiency and effectiveness to the public health campaign outcomes needs to be elaborated. The proposed model has three levels of intervention, as found in the scientific literature: Diagnosis of social problems, Benefits, and social change, and Social Marketing Mix.
The communication in the field of health can be defined as a communication strategy used to inform and influence individual and community decisions with the aim of improving and enriching personal and community behaviors and public health practices. It includes studying public health attitudes and behaviours to determine the type, frequency and format of the messages.
During the COVID outbreak, many hospitals were nominated as a support hospital for the treatment of positive tested patients infected with SARS CoV-2 virus. “Dr. Nicolae Ruşdea” Pneumophtiziology Hospital Baia Mare carried out an exceptional activity compared to the previous year considering the current epidemiological context. Major changes were made in strategies, procedures and protocols. The staff had to adapt to the new epidemiological situation through dedication and devotion. In 2020, there were no COVID outbreaks within the unit, as separate compartments were made, intended to protect the medical personnel, but also to ensure the health of the patients.
Today's recognition of health as a fundamental value of humanity and the spectacular digital evolution of the environment dominated by permanent and dynamic changes has brought healthcare marketing to the forefront. The trends continuously affecting medical services have generated the need for increased involvement of marketing, with all current developments in healthcare having an indispensable marketing dimension. The successful implementation of a health marketing strategy aimed at enhancing patient satisfaction and fostering a positive care recipient experience, coupled with the cost-effectiveness of the health services offered, has necessitated the development of an adaptive marketing function that harmonizes the set objectives, addresses capability gaps, accommodates cultural realities, and considers individual mentalities and situational circumstances. The direct interaction with patients has made it possible to understand the need for a new paradigm of healthcare services, the demand to comprehend patient satisfaction and positive experience, the call for creating innovative models to address the patient experience, and, above all, the requirement to communicate with the patient continuously and effectively throughout the continuum of healthcare. The challenge for the management of future health systems and organizations is encapsulated in the words of Professor Drucker, who stated that the best way to predict the future is to create it. An exploratory research on the state-of-the-art of the literature was conducted with key references to the most important aspects captured by specialists on positive patient experience and satisfaction, which contributes by highlighting the determining factors that have led to the paradigm shift in healthcare.
The interdisciplinarity of the marketing department is due to the application of concepts, methods and marketing technics specific both to service and to social marketing. In addition to this fact, the attempt of the social services to satisfy the patient’s needs places the health care domain at the border between social and economic, between profit and non-profit orientation. However a lot of the notions from the marketing field (competition, promotion, strategy, need, supply, cost etc.) acquire new meaning when used for defining the rivalry between the distinct medical organizations, the advance of the health care services, the development and implementation policies in medical marketing, the increasingly acute demand for treatment, the use and the supply of health care services as well as the cost that it requires.. Conclusion: These above described microscopy method can be used to distinguish between benign and malignant thyroid nodules, based on different degree of the capsular collagen fibers orientation.
